|
May 04, 2024
|
|
|
|
COM 420 - Media Buying and Placement Description: Students learn the process by which companies purchase advertising, and how advertising buys are sold at the agency/corporate level. Students develop skills to calculate appropriate media buys.
Prerequisites & Notes: Prerequisite, COM 380.
Credits: (4)
Consent No Repeatable for Credit No Grading Basis GRD
Add to Portfolio (opens a new window)
|
|