Public relations has become an indispensable part of any organization, company, institution, or government trying to create a body of public opinion to support its mission, vision, or values. Understood as a management function in modern organizations in the corporate world, this same professional level has been adopted by NGOs, non-profit organizations, and even governments and countries as a whole. This new scenario offers plenty of opportunities for multifaceted public relations practitioners with skills in written and interpersonal communication, research, negotiation, leadership, creativity, logistics, and problem solving.
Students must complete the two communication foundation courses (COM 201 and COM 207) with an overall average of B, in order to graduate from the major. In all other courses counted toward fulfilling major or minor requirements, a minimum grade of C- is required.
Program Learner Outcomes
Upon successful completion of this program, students will be able to:
- Know technical skills such as but not limited to data gathering, information processing and practice writing.
- Combine strategies, tactics and planning in order to achieve goals.
- Know in-depth at least one of the Public Relations specialties that has reshaped the PR landscape in recent years (industry, business or organization; PR practice areas).
- Know how to lead a project, be critical with others’ work and understand the ultimate objectives of organizations.
- Learn how to influence and/or persuade audiences with solid and well chosen arguments.
- Students are satisfied with their learning in the program.