WINE 332 - Social Media Theory and Practice in the Wine Industry

Description:
This course focuses on the role of social media in the marketing, sales, and branding of wine. Topics covered include content creation, platform demographics, and best practices for consumer engagement, retention, and conversion to sales.

Credits: (4) Contact Hours: 4

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

identify the powerful role of social media in cultivating brand awareness,
investigate the ethical issues and liabilities surrounding the promotion of alcohol on the Internet,
explore strategies for social media content creation,
evaluate strategies for growing customer retention through social media engagement, and
analyze the strengths and weaknesses of various social media platforms concerning wine marketing.

Learner Outcomes Approval Date:
3/29/24

Anticipated Course Offering Terms and Locations:
Fall Locations: OnlineWinter Locations: OnlineSpring Locations: Online