ENG 315 - Visual Rhetoric and Document Design

Description:
This course surveys the basic theories and elements of visual rhetoric, as well as principles of document design. Students will gain practical experience using industry-specific design software.

Prerequisites:
Prerequisite: ENG 301 or ENG 310 or instructor permission.

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Describe theories of visual rhetoric.
Develop the vocabulary and rhetorical awareness to critique design elements based on audience, purpose, and goals.
Analyze how design principles affect readability, functionality, interpretation, and communication of information.
Design rhetorically effective documents, for both print and web, by applying basic design principles.
Demonstrate basic technical skills required for industry-specific design software.

Learner Outcomes Approval Date:
4/5/18

Anticipated Course Offering Terms and Locations:
This course does not have an established scheduling pattern.