AVM 430 - Aviation Marketing

• Describe and explain basic marketing principles and techniques for an aviation business.
• Identify and define market segments and target customers pertinent to various aviation industries.
• Explain the use of integrated marketing communication (IMC) to support marketing strategies in the aviation industry.
• Apply market information/research output to assess consumer behavior to increase an aviation product or service value chain.
• Analyze the theories and models that are relevant to formulation of marketing strategies in aviation businesses.
• Summarize strategies for inclusive advertising, brand management, social media use in marketing, and other promotional policies/techniques that are used in aviation businesses.
• Evaluate the theory of product analysis and its application to the aviation industry.
• Evaluate the building blocks in airline pricing policy and hypothesize or predict the future of marketing in aviation businesses not limited to airport/airlines.