COM 350 - Persuasion and Culture

Description:
Role of persuasion in society, elements of human motivation, techniques, and appeals of the persuader.

Prerequisites:
Prerequisite: admission to either the communication, public relations, or journalism major.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Identify persuasive appeals found in multiple forms of communication, including advertising, public relations campaigns, and public speeches.
Illustrate and apply various ethical criteria to persuasion strategies and campaigns.
Critically analyze persuasive messages.
Critique the persuasive tactics of public speakers through study of cultural themes, evidence, emotion, and credibility.
Craft persuasive oral messages.

Learner Outcomes Approval Date:
3/4/21

Anticipated Course Offering Terms and Locations:
Fall Locations: Ellensburg, OnlineWinter Locations: OnlineSpring Locations: Ellensburg, Online