COM 309 - Writing Broadcast Advertising

Description:
Principles and techniques used in writing effective radio and television commercials, public service announcements, and promotional copy.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Apply the basic mechanics of good copywriting style for both radio and television commercials.
Organize broadcast commercials and/or public service announcements targeting consumer behaviors and motivations.
Employ the various broadcast commercial formats in writing spot copy.
Explain how promotional broadcast copy contributes to a broadcast campaign.
Write corporate media script and video news releases.

Learner Outcomes Approval Date:
3/5/21

Anticipated Course Offering Terms and Locations:
Winter Locations: Ellensburg, Online