COM 300 - Media Research

• Illustrate the theoretical and methodological processes necessary for producing rigorous research on traditional and emerging media.
• Explain the difference between qualitative and quantitative research methodologies, and illustrate the different research methods used to study media.
• Compare and contrast traditional and new media research tools and develop a critical approach to the use and misuse of these methods and/or technologies.
• Examine the main research questions investigated to understand evolving trends in media production, consumption, and effects.
• Originate basic research proposals that involve methods applicable to traditional and new media.