AGB 361 - Food and Agribusiness Marketing

Description:
The course provides an introduction to the major components of marketing decisions made by food and agribusiness firms. It examines the marketing processes, marketing strategies, segmentation and targeting, in the food and agriculture sectors.

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Demonstrate knowledge of the marketing’s role in moving a product from the point of production to the point of consumption.
Apply marketing mix strategies in an increasingly consumer-driven food system.
Analyze the psychological, cultural, social, and individual factors of the demand for food and agricultural products.
Examine the role of ethics and corporate social responsibility in food and agriculture sectors.
Prepare a strategic marketing plan for food/agribusiness organizations.
Assess real-world issues specific to the food and agribusiness industries, using the marketing mix strategies.

Learner Outcomes Approval Date:
1/22/21

Anticipated Course Offering Terms and Locations: