MKT 360 - Principles of Marketing

Description:
Principles of marketing class for non-business majors. Explores the function and processes of marketing, introducing students to the fundamental marketing concepts. MKT360 and MKT362 are equivalent courses; students may not receive credit for both.

Prerequisites:
Prerequisites: this course is only available to non-business majors. College of business majors or pre-majors should be enrolling in MGT 382 instead of MGT 380 and MKT 362 instead of MKT 360.

Credits: (5)