Course Descriptions

CHEM 495 - Senior Research

CHEM 496 - Individual Study

CHEM 497 - Honors

CHEM 498 - Special Topics

CHEM 499 - Seminar

CHIN 151 - First-year Chinese

CHIN 152 - First-year Chinese

CHIN 153 - First-year Chinese

CHIN 251 - Second-year Chinese

CHIN 252 - Second-year Chinese

CHIN 253 - Second-year Chinese

CHIN 261 - Heritage Chinese Through Film and Media

• Recognize idiomatic speech in films and identify relevant cultural context using the increased knowledge of Chinese vocabulary and grammar.
• Identify and differentiate Chinese grammatical and syntactical patterns in written text.
• Use context-appropriate speech to discuss important ideas from assigned films: from descriptive narration and characterization to argumentation and critical analysis. 
• Summarize and analyze cinematic texts within their historical and cultural context.
• Analyze films from the perspectives of form both in written and oral modalities.
• Formulate an effective oral presentation using tools of formal and cultural analysis of a favorite film.

CHIN 298 - Special Topics

CHIN 299 - Seminar

CHIN 301 - Chinese Literature in Translation

• Demonstrate an understanding of Chinese culture and trace the influence and representation of this culture in the literary works.
• Characterize the basic features of traditional Chinese literary forms or genres (prose, poetry, and drama).
• Identify recurring themes, conflicts and characters in Chinese literary works.

CHIN 396 - Individual Study

CHIN 397 - Honors

CHIN 398 - Special Topics

CHIN 399 - Seminar

CHIN 461 - Chinese Cinema

CHIN 496 - Individual Study

CHIN 497 - Honors

CHIN 498 - Special Topics

CHIN 499 - Seminar

COM 201 - Introduction to Mass Communication

• Define and Describe the history of Mass Communication.
• Distinguish the functions, theories, and practices of mass communication in a global society.
• Compare and contrast the ways in which culture and mass communication interact and affect each other, both wit in American culture and on a global level.
• Analyze the diversity of mass communication in all its forms, and practice media consumption habits that are necessary for the communication professions.
• Evaluate the role of the First Amendment in mass communication.
• Recognize and explain the models of mass communication and their connection to the models of human communication.

COM 202 - The First Amendment: Rights and Responsibilities

Upon successful completion of this course, the student will be able to:

• Identify and describe the historic arc of how the First Amendment freedoms developed in the United States, beginning in the 1600s.
• Identify, describe and discuss the guarantees of the First Amendment, as well as the exceptions for what it does not cover.
• Identify, describe, discuss and apply landmark First Amendment cases to current and potential controversies.
• Identify, explain and discuss various approaches to how the courts balance First Amendment rights against other personal rights and/or societal interests.
• Identify and explain how First Amendment rights are central to creating a diverse and tolerant society, and how the freedoms have been used to advance the civil rights of previously marginalized groups, creating a more diverse and tolerant society.
• Demonstrate an understanding of the ethical and responsible use of First Amendment freedoms and how to apply them to personal and contemporary issues.

COM 204 - Radio Studies

• Diagram Radio industry structure and job functions.
• Analyze implications of historical and ongoing changes in the radio industry.
• Recognize key terms and important people pertinent to the Radio Industry.
• Critically analyze the role of radio in contemporary society.

COM 205 - Radio Production Skills

• Critically analyze various pieces of Radio production.  
• Demonstrate ability to create a Radio Station’s audio image.
• Utilize learned software skills to create original radio production projects.
• Demonstrate ability to conduct interviews for different types of radio features.

COM 207 - Introduction to Human Communication

• Define and describe the process of human communication.
• Demonstrate skills in public speaking.
• Develop knowledge and skills related to group communication and group problem solving.
• Describe and interpret communication skills in interpersonal communication contexts.
• Distinguish and apply communication conflict management skills.
• Name and describe the multiple areas of study in the field of Human Communication and analyze the connection between Human and Mass Communication.

COM 208 - Introduction to Public Relations Writing

• Prioritize and organize information and develop news judgement.
• Write clearly and cleanly, using appropriate professional competencies in grammar, spelling, punctuation and style.
• Structure a news story in three basic formats: prints, broadcast and public relations.
• Explain the demands of accuracy and completeness.
• Write quickly to meet deadlines.

COM 222 - Media Literacy in the Digital Age

• Explain the role that mass media play in shaping societal and cultural norms
• Explain how the digital universe has upended traditional theoretical models of mass media creation, profitability, consumption and influence. 
• Explain the role that mass media play in impacting individual health and well-being by influencing our thoughts, attitudes and actions.
• Explain how individuals receive and interpret mass media differently, based on their cultural background, their prior knowledge and experience, their values and beliefs. 
• Distinguish “fake news” based on rumor, opinion, assertion and lies from legitimate news based on objective, verifiable evidence.
• Evaluate a news source’s reliability and credibility, using digital tools.
• Identify the techniques that advertisers and influencers - whether corporations, political parties or activist groups - use to motivate people to take action (e.g. flattery, repetition, fear, humor.)
• Identify the techniques that the makers of TV, films and games employ to entertain and inform their viewers and users (e.g. narrative structure, character representation.)

COM 226 - Introduction to Writing and Reporting for Digital Journalism

• Demonstrate understanding of the variety of ways newsrooms structure their coverage and deploy their staff.
• Create a blog, and demonstrate understanding of the principles of writing for blogs and how to integrate visual and interactive elements into their posts.
• Produce effective leads, nut graphs, story structure.
• Find story ideas, interview sources, use observation, collect appropriate documents.
• Demonstrate understanding of the qualities and values of news-what makes something “newsy” and what factors will determine its “play” in a media outlet.

COM 251 - Small Group Dynamics

• Describe the primary divisions of group communication theory to include stages of group growth and development, leadership, problem solving, functional roles, and communication norms.
• Increase skill in the evaluation of group process.
• Increase ability to apply leadership theory and concepts.
• Increase knowledge and ability to solve problems in groups.
• Increase ability to develop effective working relationships with other group members.
• Distinguish between content and process variables in group communication.

COM 253 - Interpersonal Communication

• Explain how verbal and non-verbal processes work and intercultural and interactions.
• Demonstrate a practical use of interpersonal communication theories through classroom activities and assignments.
• Identify the impact of cultural diversity in interpersonal relationships.
• Apply writing skills in the development of a written project on an interpersonal communication variable.
• Identify the variables in the development of relationships related to a significant other, friendship, and work-related relationship
• Analyze and evaluate their own interpersonal communication behavior and skills and self-assessment

COM 270 - Introduction to Public Relations

COM 280 - Advertising Fundamentals

• Identify the current forms of advertising in use in the United States and internationally.
• Identify the major advantages and disadvantages of each form of advertising.
• Critique and evaluate the processes involved developing advertising and integrated marketing campaigns.
• Identify and explain creative approaches to advertising
• Show an understanding of basic concepts of research for communication, including demographics, psychographics, surveys, focus groups and other instruments.
• Demonstrate an understanding of the messages given by advertising.
• Develop and apply your oral and written communication skills.

COM 290 - Cooperative Field Experience

COM 296 - Individual Study

COM 298 - Special Topics

COM 299 - Seminar

COM 300 - Media Research

• Identify/explain and/or demonstrate knowledge of the theoretical and methodological skills necessary for producing rigorous research on traditional and emerging media.
• Identify/explain and/or demonstrate knowledge of traditional and new media research tools and to develop a critical approach to the use and misuse of these methods and/or technologies.
• Develop hands on experience and understanding of the current cultural changes in media production and consumption.
• Understand and explain the difference between qualitative and quantitative research methodologies.
• Develop professional audience research methodologies applicable to traditional and new media.

COM 301 - Public Speaking for Business and Organizations

• Demonstrate the knowledge and skill necessary to effectively organize a public presentation.
• Demonstrate the knowledge and skill necessary to deliver at least two different types of public presentations.
• Describe the typical public speaking contexts and opportunities found in most American businesses.
• Develop increased skill in analyzing the public speaking of others.
• Develop applicable support materials for an individual or group presentation.
• Effectively respond to questions that follow a public presentation.

 Learner Outcomes Approval Date:
10/15/15

COM 302 - Intercultural Communication

COM 303 - Online and Social Media Strategies

• Create and design a functional website using a popular free and open-source platform, picking a domain name and layout appropriate to the student’s chosen “brand” identity.
• Populate the website with content appropriate to the site’s brand identity (blog posts, examples of professional work, infographics, slideshows of photographs, audio clips, short video productions, etc.) using appropriate plugins and widgets.
• Identify the strengths, weaknesses and suitability of the most popular social media sites and how to leverage those platforms to enhance their site’s brand identity.
• Use social-media management tools.
• Use web analytics applications and the analytics tools provided by their chosen social media outlets in order to assess their website and social media accounts’ performance.
• Explain the importance of credibility and accuracy in building a brand and developing a loyal audience.
• Identify and describe the societal issues raised by online and social media, such as privacy, defamation, cyberbullying and online identity.

COM 304 - Radio Programming Application

• Prepare and produce a Radio program.
• Demonstrate the operation of basic Radio studio equipment.
• Practice and perfect their on-air delivery and voice skills in order to produce a deliverable.
• Successfully complete the certification process for the MusicMaster Radio Programmers course.
   

COM 305 - Advertising Copywriting

• Formulate creative and practical solutions to word-based communications problems in advertising.
• Demonstrate the ability to formulate and format advertising proposals, research documents in advertising, and other business correspondence.
• Identify and qualify the needs of a client in the advertising field.
• Create advertising copy that meets the needs of a client.
• Show the ability to create copy that meets the needs of several different media formats, including television, print, and the Internet.
• Demonstrate a facility with proper English and grammar in business writing.

COM 308 - Public Affairs Reporting and Writing

• Identify key sources on their public affairs “beat” who can be regularly interviewed to reveal stories important to their news outlet’s audience.
• Locate and recognize where all the different important public affairs beats conduct their business and their key players and issues
• Recognize the difference between records and documents available to the public and those that aren’t and how to request and use them for stories.
• Recognize the difference between what/when/how government councils/commissions/committees can legally discuss government business in private versus what and when and how they must do so with public notice and in the public eye. 
• Write public affairs stories that include backgrounding, interviews, documents, data and observation that are relevant to their audience.
• Write stories about government agency meetings that are accurate and relevant to local readers
• Use social media to help cover public affairs beat and to disseminate stories and engage with their audience.

COM 309 - Writing Broadcast Advertising

• Understand and be able to apply the basic mechanics of good copywriting style for both radio and television commercials.
• Learn how to organize a broadcast commercials and/or public service announcements targeting consumer behaviors and motivations.
• Understand and be able to apply the various broadcast commercial formats in writing spot copy.
• Learn how promotional broadcast copy contributes to a broadcast campaign. Students will also be introduced. to writing corporate media script writing and VNRs.

COM 310 - Writing and Reporting for Broadcast Journalism

• Identify the guidelines and rules of broadcast news copy writing.
• Demonstrate guidelines for conducting broadcast interviews.
• Demonstrate guidelines for conducting on the scene news stories.
• Demonstrate the requirements of coverage of speeches and meetings
• Identify news values used in reporting events.
• Identify the beats of a typical community.

COM 312 - Introduction to Non-Profit Leadership

• Identify the major aspects of non-profit leadership, including board development, strategic planning, staff management, performance and evaluation, fundraising, nod legal issues
• Demonstrate an understanding of the basic principles and practices of non-profit leadership and enhance the   development of the leadership competencies nece11sary to effectively lead in nonprofit organizations
• Use analytical thinking and writing to present and communicate the ideas of nonprofit management and leadership

COM 315 - Studies in Communication

• Identify and describe special topic communication concepts and/or theories.
• Demonstrate how special topic in communication relates to real-life scenarios.
• Incorporate special topic in communication into their own research project.
   

COM 321 - Visual Storytelling

• Employ basic techniques of visual composition such as rule of thirds, framing, perspective, balance and contrast.
• Modify the settings of a camera (or other device used to take photographs) to obtain the effects produced by shutter speed, aperture, lighting, color and lens choice in visual imagery.
• Identify and differentiate between general news, spot news, feature news, portraits and sports images and apply strategies for capturing effective storytelling imagery in each category.
• Write captions that identify the people, places and/or objects in the image and put them in perspective for the viewer.
• Plan, propose and create a photo news story.
• Create news interviews and videos.
• Evaluate the impact and ethical considerations of image manipulation. 

COM 322 - Introduction to Studio Production

• Describe the personnel functions in studio production.
• Describe equipment functions and safety features of a studio.
• Construct a pre-production plan for a studio program.
• Direct a studio production.
• Perform as a crew member in all other areas of studio production.

COM 322LAB - Introduction to Studio Production Lab

• Describe how lighting, audio, and editing equipment are used safely.
• Perform equipment functions of lighting, audio, and editing equipment in the studio.
• Perform as a crew member in all other areas of studio production, including building sets, using grip equipment, creating graphics, and operating a teleprompter.
   

COM 333 - Communication Ethics

• Identify ethical issues involving media communications.
• Understand various approaches used to solve or resolve issues involving media communications
• Understanding how to apply a model of moral reasoning (e.g. the “SAD” process used to solve or resolve ethical issues).
• Knowledge of various codes of ethics as they apply to specific professions within the communication field.
• Knowledge of the historical, historical, political, and societal context for the issues they must resolve with analysis.

COM 340 - Public Communication: Theory and Practice (Put on reserve 9/16/18)

• Identify/explain and demonstrate understanding of how the spoken word can influence people
• To increase the student’s ability to effectively create and deliver a public speech.
• To enhance students’ ability to identify principles of public discourse and how it shapes and is shaped by events-both historical and contemporary, as well as influences from other societies/cultures
• To learn the processes whereby speaking becomes a communicative act where the speaker and the audience mutually create meaning.
• Identify/explain and demonstrate the goal of rhetorical training- a good person speaking well about significant topics to positive effect.

COM 341 - Introduction to Field Production

• Demonstrate knowledge of fundamental processes of telling a visual story using single camera production methods.
• Employ appropriate image composition, audio recording, and operational functions of both camera and audio equipment.
• Employ lighting techniques and safety procedures.
• Complete pre-production planning for a single camera production.
• Employ video editing software from ingest of media through final project delivery.
• Explain production crew roles and professional set etiquette.

COM 341LAB - Introduction to Field Production Lab

• Design and present quality image composition and sound, using camera, lighting, and audio equipment effectively and safely.
• Employ video editing software effectively from ingest of media through final project delivery. 
• Explain production crew roles and professional set etiquette.

COM 342 - Broadcast News Producing

• Operate producing software that parallels software used in newsrooms
• Identify the guidelines and rules of broadcast news producing
• Develop flow and continuity within a  newscast to attract and retain viewers
• Write effective news teases
• Use live shots, as-if-lives and studio hits to improve pacing and to place emphasis on stories
• Time a show and make adjustments if the show is “heavy” or “light.”
• Structure and restructure stories to produce different newscasts with different formats and goals.
• Field produce a story to better communicate the message of the story using tools such as stand­ ups, interviews, as-if-lives, and other producing tools.

COM 345 - Business and Professional Speaking

COM 347 - Copy Editing

• Edit stories for ethical and legal considerations.
• Work with reporters to help them improve their work in all phases, from generating story ideas, to providing reporting guidance arid writing clean, accurate ·and compelling copy.
• Understand the editing process and the various types of editors in media organizations - copy editors, content editors, section editors, design editors, wire editors, supervisory editors, managing editors and editors-in-chief.
• Learn to write headlines and cut lines according to the conventions of the profession.
• Learn the ethical and legal issues involved in the selection of photos and other visual elements that accompany stories.
• Understand the importance of design and layout, and how to spot opportunities to incorporate graphics and other “entry points” into story packages.

COM 348 - Publication Design

• Demonstrate comprehension of the principles of good publication design.
• Demonstrate ability to apply principles of page design for daily, weekly or monthly publications.
• Learn how to manage the sometimes-warring aspects of publication design: the physical vs. the intellectual, the form vs. the content, the design vs. the journalism, the product-making vs. the story-telling.
   

COM 350 - Persuasion and Culture

• Develop ability to critically analyze persuasive messages
• Increase skill in the development of oral persuasive messages.
• Understand and apply various ethical criteria to persuasive strategies and campaigns.
• Increase knowledge and ability analyze persuasive appeals found in advertisements.
• Develop ability to analyze the persuasive actics of public speakers through study of cultural themes, evidence, emotion, and credibility.

COM 351 - Visual Anthropology

COM 362 - Conflict and Communication

• Identify causes of human conflict and the common ways they are expressed
• Identify steps in the process of conflict resolution through negotiation and formal mediation
• Demonstrate skill in negotiation and mediation

COM 365 - Organizational Communication

• Define corporate culture, leadership, teamwork, diversity, and ethics, and discuss how they impact organizational communication.
• Explain the complex role communication plays in developing and maintaining an organization’s culture.
• Be able to explain bow specific communication behaviors may be used to manage opposition to change in organizational contexts.
• Be able to discuss the nature of conflict in organizational context and how to apply message strategies to manage such a conflict and bolster working relationships.
• Compare and contrast major theories of organizational communication.

COM 369 - Mass Media and Society

COM 370 - Advanced Public Relations Writing

• Demonstrate understanding of the essential role of strategic problem solving and creative thinking in relationship to the larger strategic public relations campaign.
• Explain technical writing practices and communication models that directly affect the public relations industry.
• Demonstrate understanding of practice, theory and ethics of public relations through strategic writing skills.
• Demonstrate advanced PR writing skills used in PR practice today.
• Use AP Style writing.

COM 371 - Event Planning and Management

• Introduce students to the field of event management
• Provide an overview of the history, principles, practices and techniques of event management.
• Introduce students to the Event Management Process that includes research, design, planning, coordination and evaluation.
• Provide information relating to legal, ethical and risk management issues in the field.
• Explain the importance of volunteers in event management and successfully demonstrate volunteer orientation

COM 375 - Interviewing Principles and Techniques

• Identify, explain, and apply general theoretical principles related to interviewing.
• Identify the functions and techniques for the three major components of an interview: the opening, the body, and the dosing.
• Construct an interview guide containing a variety of primary and secondary questions following a sequence appropriate for the purpose of the interview.
• Write a job description, cover letter and resume appropriate for a position you intend to apply for within the next five years.
• Learn to be an interviewer and interviewee
• Distinguish between legal and illegal laws in accordance with the Equal Employment Opportunities Office.

COM 380 - Non-Verbal Communication

• Identify channels of non-verbal communication
• Integrate the contribution of biology and culture to non- verbal behavior
• Identify the role of non-verbal communication in interactions.
• Identify meaning of non-verbal communication in contemporary US culture.

COM 382 - History of American Journalism

• Relate the historical evolution of journalism as an institution and as a social and cultural force in American society.
• Develop a critical approach for examining the historical evolution of print and broadcast journalism in America.
• Ability to juxtapose the historical development of print and broadcast journalism industry, technology and/or content with the social context of production.
• Describe and analyze how diverse groups have been covered by mainstream journalism and how they have used media to voice their concerns.
• Demonstrate knowledge of how the chronological development of journalism as an industry has become a part of American history and, how journalism has shaped American history and our sense of it.

COM 388 - Advertising Planning

• Demonstrate the ability to determine the needs of a client through interviewing them and reading of current research.
• Create a basic media plan for an advertising client demonstrating this knowledge.
• Know the terminology associated with media planning
• Understand how to read and apply core planning concepts such as index numbers, people metering, psychographics, and demographics.
• Read research instruments used by the advertising planner.
• Create and communicate a media plan for a client.

COM 396 - Individual Study

COM 397 - Honors

COM 398 - Special Topics

COM 399 - Seminar

COM 401 - Communication Theory

• Articulate the basis of theory and its relationship to effective behavior.
• Demonstrate understanding of communication discipline.
• Use communication theories to analyze communication problems and to suggest effective strategies to overcome the problems.
• Describe the major contexts in communication.
• Incorporate communication theories in describing the role of communication in interpersonal relationships.
• Describe at least three cultural differences in communication.

COM 402 - Gender Communication

COM 403 - Family Communication

• Attain a consistent communication focus in viewing and understanding family life.
• Demonstrate the utility of applying theoretical frameworks to questions about family communication.
• Demonstrate an ability to apply critical thinking to contemporary family forms and functions.
• Identify dysfunctional family patterns and their root causes.
• Articulate the importance of family communication rituals.
• Identify the role of communication for coping with stressors and mediating conflict.

COM 404 - Radio Ratings and Revenue

• Describe and evaluate the history of Radio advertising as a viable business model.
• Demonstrate an understanding of radio ratings and billing structures
• Analyze the components of an effective multi-media Radio campaign
• Demonstrate the skills necessary for executing a large-scale, radio-relevant station event 

COM 407 - Advanced Intercultural Communication

• Articulate and defend a well-informed definition of intercultural communication.
• Analyze the intercultural dynamics among organizational, interpersonal, family, technological and systemic communication.
• Apply various structural, interpersonal, cultural, technological and systemic approaches to communication to diagnose and solve intercultural problems.
• Apply communication research theory and intercultural communication theory to address problems in carious contexts.

COM 408 - Feature Writing

• Learn how to research and generate feature story ideas and develop unique angles
• Learn how to conduct effective interviews for feature stories.
• Learn about using observation as a reporting tool to capture scenes and anecdotes to make stories more vivid to the reader.
• Learn how to use narrative techniques to construct narrative stories.
• Learn how to write features about events
• Learn how to write features about places.
• Learn how to write profiles, both long and short.
• Learn how to write features based on issues and trends.

COM 409 - Magazine Freelancing

COM 427 - Grant Writing

• Demonstrate knowledge of and evaluate the various revenue streams available to nonprofit organizations and the advantages and disadvantages of grant writing.
• Write competitive grant proposals, including a statement of need/rationale, implementation strategies, outcomes, personnel, evaluation, budget, attachments, and an executive summary.
• Demonstrate knowledge of grant funding sources.
• Demonstrate knowledge of assessment of grant proposals according to specified criteria.
• Compare and contrast fundraising through corporate donations versus foundation grants

COM 441 - Documentary Production

• Identify and critically discuss issues in contemporary documentary including ethics, objectivity/subjectivity, censorship, representation, reflexivity, responsibility to the audience, and authorial voice.
• Develop a critical approach for examining contemporary documentary storytelling and production techniques.
• Ability to research & hone a documentary idea, develop and direct a crew, and maintain control through shooting and editing a documentary short.
• Complete a documentary short which demonstrates a sensitivity to the subject matter and authorial voice as well as mastery of industry standards in production techniques and aesthetics.
   

COM 442 - CentralNewsWatch Reporting

• Conduct broadcast interviews in a professional setting.
• Develop news judgement and identify stories of significance to the audience.
• Write broadcast style.
• Produce an as-if-live report or a studio hit to demonstrate their ability to communicate story messages.
• Rrewrite stories for use in other media.

COM 446 - Pulse

• Learn magazine industry terminology, and deconstruct the composition, format and style of magazines and magazine articles.
• Learn how to generate workable story ideas for a magazine.
• Learn best practices for reporting, writing, photographing and/or designing magazine stories through workshops and practice.
• Gain experience meeting publication deadlines.
• Learn how best to promote a magazine for its target audience.

COM 450 - Advanced Public Speaking

• Refine knowledge and skill in advanced principles of speech construction and delivery
• Practice specialized forms of public speaking such as speeches of introduction, acceptance, nomination, etc.
• Consider the problems of constructing speeches for others and write such a speech.
• Deliver powerful and persuasive speeches that use careful word choice, unity of ideas, and an expanded conversational tone. This includes delivery has an effective sense of timing, effective emotion, and is pleasing visually.
• Become a competent speaker by developing speaking repertoire, learning to select the best speaking style to meet the situation, and developing the skill to implement that style.
• Develop the ability to evaluate their own speaking effectiveness and to learn from experience.

COM 451 - Communication Analysis and Research

• Understand the primary research questions studied in the field of communication.
• Increase skill in the use of library resources related to the communication literature.
• Increase ability to develop and write an effective literature review related to a communication research issue.
• Increase knowledge of basic research design (both qualitative and quantitative) and the scientific method.
• Increase ability to develop measurement tools and data gathering instruments such as surveys, questionnaires, and observation.
• Increased ability to describe the process of communication research.

COM 456 - History and Practice of Convergent Gaming (Put on reserve 9/16/18)

• Develop a comprehensive understanding of the history of convergence and gaming, from the games of the post printing era to gaming as it exists in the era of computer communications.
• Identify current trends in gaming, particularly r-ole playing games, and look at the difference between online gaming and pen and paper games.
• Learn to study games in a research setting, either by studying the games themselves, or the social effects of playing the games.
• Observe games being used for research.

COM 460 - Communication Law

• Describe and explain the systems of laws in the U.S. and individual states (with emphasis on WA State)
• Explain the legal freedoms guaranteed by the First Amendment to the U.S. Constitution and explain how these freedoms Apply to the practices of advertising, broadcasting, journalism and public relations.
• Explain the following legal concepts and apply them to the practices of advertising, broadcasting, journalism and public relations: copyrights and enforcement, trademark creation & enforcement, defamation, privacy tords and defenses, fair trial and free press, contract creation and enforcement, agency principal relations
• Explain and identify the regulations under the FTC, FCC and SEC that restrict the practices of advertising, broadcasting, journalism and public relations.
• Identify conflicts between legal and ethical obligations in the practices of advertising, broadcasting, journalism, and public relations.
• Explain and apply the rules for access to government meetings and records.

COM 462 - CentralNewsWatch Management

• Identify story running order during a newscast as part of the role of news producer.
• Create a newscast that incorporate news values.
• Demonstrate concern for professional standards for each  newscast.
• Mentor and train incoming reporters.

COM 464 - Nonfiction Multimedia Storytelling

• Compare the effectiveness of different storytelling techniques that can be used to report newsworthy information depending on the characteristics of the sources providing that information.
• Choose the most appropriate storytelling technique, and the most suited media, to report the information gathered from different sources.
• Manage rapport with human sources to gather audio and visual material necessary to tell a newsworthy story across media platforms.
• Assemble in-depth story packages that include textual, audio, and visual content summarizing and illustrating effectively the information gathered from different documentary and human sources.
• Demonstrate understanding of legal and ethical issues connected with the use of different media to report information.
• Criticize in-depth multimedia news story packages.

COM 465 - Communication and Organizational Leadership

• Analyze the differing functional rules and communication patterns by which leadership is conveyed in organizations.
• Explain and describe typical communication problems and issues experienced by organizations.
• Analyze the needed match between organizational culture and leadership styles.
• Identify the importance of communication rituals in organizations.
• Analyze cultural variation among organizations.

COM 466 - Investigative Reporting and Writing

• Identify subjects to investigate and create a comprehensive budget of story ideas and multimedia components to tackle the subject.
• Identify appropriate human sources and persuade them to talk on the record.
• Utilize the federal Freedom of Information Act and state open records laws to obtain documents and data, both paper and electronic.
• Locate and download databases from the Internet 
• Organize large amounts of material, including multi-media elements, and present it in a compelling way.
• Demonstrate understanding of the legal and ethical issues involved in investigative reporting. 

COM 466LAB - Investigative Reporting and Writing Lab

• When given a complex database, students can draw accurate conclusions from the data using spreadsheet, database and mapping software.

COM 468 - Observer

• Research and generate story ideas and develop angles pertinent to an audience of CWU students, faculty and staff.
• Demonstrate the ability to work in a deadline-driven environment.
• Demonstrate the ability to write basic news and feature stories, including effective leads not grafts, basic story elements and basic story structures.
   

COM 469 - Media and Cultural Studies (Put on reserve 9/16/16)

• Relate the basic concepts and terms used in an analysis of media’s impact on identity, race, gender, politics and culture.
• Demonstrate knowledge of different theoretical perspectives on the role and power of media in society in influencing social values, political beliefs, identities and behaviors.
• Demonstrate analytical skills necessary to critically analyze specific media “texts” and explore the meaning of the changes that occur when a particular narrative is examined from the context of different time periods.
• Relate concepts such as the dynamics of class, gender, generation and race and their respective influences on both the production and reception of media.

COM 470 - Public Relations Strategies

• Plan a public relations campaign.
• Report to your boss and/or client, to deliver effective formal campaign presentations.
• Operate and utilize a number of public relations research methods.
• Build and organize a coherent discourse emphasizing the strengths and minimizing the weaknesses of the organization.