Jul 25, 2024  
2023-2024 Undergraduate Catalog 
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

Sport Management BS, Sports Communication Specialization

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The specialization in sports communication is one of six options for completing requirements for the sport management major. Students who choose to specialize in sports communication typically enter the sport industry in entry-level positions within sport organizations at the youth, high school, intercollegiate, professional and Olympic levels as well as media and communication outlets and organizations covering various levels of sport.

Sport Management, BS Core

Program Description
The major in sport management is designed for students interested in pursuing a career in the sports industry. The sports industry in the U.S. now generates revenues that exceed $200 billion annually. Accordingly, the number and type of career opportunities associated with sport continues to grow. Classroom learning, combined with experiential learning gained through practicums and internships, will allow students who earn a bachelor of science in sport management to position themselves for success in entry-level positions in a variety of sport-related occupations.

Examples of potential careers in sport management include:

  • Collegiate Coaching = coaching, recruiting, summer camps
  • Interscholastic Coaching = coaching
  • Youth Coaching/Leadership = coaching, league director
  • Professional Sports Teams = ticket sales, marketing,
  • Collegiate Athletics = athletics director, public relations, compliance
  • City/Community Recreation = administration, league director, promotions
  • Athletic Facilities = management, membership marketing/sales
  • Collegiate Recreation = management, student services, facilities

Sport Management Emphasis Areas
Students choosing to major in Sport Management will complete a “core” of coursework, and choose to specialize in one of the following emphasis areas:

  • Community and Collegiate Recreation Management
  • Sport Business
  • Sport Coaching
  • Sports Communication
  • Sport Law
  • Sport Event and Gameday Operations

Admission Requirements
Students must complete SPM 101 - Contemporary Sport Management before applying to the program. For the major application procedure, contact the sport management program director.

Graduation Requirements
Students must maintain a 2.75 (on a scale of 4.0) as a minimum cumulative grade point average (GPA) in the major’s coursework.

Program Requirements
Students must choose one from six sport management specializations: (1) sports communication; (2) sport coaching; (3) sport business; (4) community and collegiate recreation management; (5) sport law; or, (6) sport event and gameday operations. A minimum grade of “C” is required in each of the major’s courses.

Program Learner Outcomes
Upon successful completion of this program, students will be able to:

  • demonstrate knowledge of the concepts of management and leadership, and describe the various skills, roles, and functions of sport managers;
  • explain the cultural traditions, social values, and psycho-social experiences related to sport;
  • analyze moral and ethical issues related to sport and develop a personal philosophy regarding social responsibility and moral commitment in the sport setting;
  • explain principles of financial management, risk management, and human resource management in sport;
  • explain sports communication/public relations strategies, facilities management and event/gameday operations management related to the sport industry and synthesize course material into a promotional plan for a sport organization;
  • demonstrate information literacy through use of written, oral, and group communication skills; and
  • demonstrate the ability to assume responsibility in various professional settings, and work effectively with diverse groups and organizations.

Sports Communication Specialization

Total Specialization Credits: 28-32

Total Credits: 74-78

College and Department Information

Sport and Movement Studies Department  
College of Education and Professional Studies  

Online Availability
The program does not have a designated online only option.

Program Codes
Major plan codes: SPMABS, SPMABSP
Specialization plan codes: SPCOM, SPCOMP


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