Jul 14, 2024  
2023-2024 Undergraduate Catalog 
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

Business Administration BS (BSBA), Marketing Management Specialization

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The marketing curriculum provides background for careers in sales, advertising, marketing management, research, analysis, and retail management. Marketing topics include researching and analyzing consumers, market demand, pricing, product distribution, and development, and communication in order to develop marketing strategies and policies.

The business administration major requires a single specialization of at least 24 credits. Occasionally a student requests a second specialization. To be eligible for a second specialization, a minimum of 20 unique credits must be completed. Unique in this sense means the credits have not been used as part of any other business administration specialization. Students cannot double specialize in general business and another business administration specialization.

Admission Requirements
Students can apply to the major as part of their application to CWU, via their MyCWU account, or by emailing CBAdvising@cwu.edu and will be approved for entry to the major once they have completed the College of Business Agreement to Policies.

Program Requirements for Course Progression and/or Graduation

  • Earn at least 45 credits at CWU and meet all CWU graduation requirements, including grade point average requirements that apply to all CWU major programs
  • Earn a minimum cumulative GPA of 2.25 in all coursework applied to the major
  • Earn a minimum GPA of 2.25 in all upper-division coursework applied to the major.
  • Complete at least 40 credits of coursework applied to the major at CWU, including MGT 489 and MKT 470.
  • Students must earn a C- (1.7) or higher in all foundation courses
  • Students must earn a C- (1.7) or higher in the following business core classes; COM 301, ECON 202, ENG 311, FIN 370, MIS 320 (or 386), MGT 382, and SCM 310.
  • Students must earn a C (2.0) or higher in MKT 362, MKT 468, MKT 469, MKT 470, and all classes used toward the marketing specialization electives (10 credits).
  • Specific elective options may have different prerequisites or minimum grades required. Students should carefully review the prerequisites for the elective options they would like to take.

When selecting a statistics (BUS 221 or MATH 211) option, students are strongly encouraged to select BUS 221 unless transferring a course to meet the requirement.

For policies that apply to all College of Business programs and requirements, as well as program learner outcomes, please go to: College of Business .

Marketing Management Specialization Courses

College of Business Capstone

Capstone Total Credits: 7

Total Credits: 112-114

College and Department Information

Management Department  
College of Business  

Online Availability
The program will have both a designated online only option and an in-person or hybrid option.

Program Codes
Major plan codes: BUADBS, BUADBSP
Online option codes: BUADBSO, BUADBSOP
Specialization plan code: MAMA

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