The digital marketing minor or certificate provides opportunities for students in any major to acquire a focused expertise in digital marketing. The program prepares students for emerging and high-demand digital marketing careers such as social media marketer, search engine marketer, content marketer, and digital marketing analyst. Also relevant for students who will start or manage a small business where digital marketing is essential for reaching customers and gaining competitive advantage.
Required courses introduce relevant digital marketing concepts that builds students’ skills in developing digital marketing strategies and digital analytics. Elective courses from multiple business and non-business disciplines allow students to sharpen their marketing, analytics, and technology related knowledge from various perspectives.
Admission Requirements
Current CWU students in any major and non-matriculating students.
Graduation Requirements
Students must earn a cumulative grade point average of 2.0 in courses allowed in fulfilling the digital marketing minor/certificate requirements.
Program Learner Outcomes
Upon successful completion of this program, students will be able to:
- Explain fundamental digital marketing concepts and apply them to solve business problems
- Employ common digital marketing tools to develop digital marketing strategies
- Evaluate ethical and regulatory implications of digital marketing
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