Apr 23, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Business Administration BS (BSBA), Marketing Management Specialization


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Advisors:
Peter Boyle, PhD (L)
Claudia Dumitrescu, PhD (D)
Sayantani Mukherjee, PhD (L)
Mark Pritchard, PhD (E)
Theresa Wilson, PhD (E)

The marketing curriculum provides background for careers in sales, advertising, marketing management, research, analysis, and retail management. Marketing topics include researching and analyzing consumers, market demand, pricing, product distribution, and development, and communication in order to develop marketing strategies and policies. Students must earn a C or higher in all required marketing management specialization courses.

BSBA Shared Core


College of Business Admission Requirements
For information on admission requirements, please go to: College of Business.

Graduation Requirements
The following special rules apply to students seeking the BSBA major:

Students must earn a minimum cumulative GPA of 2.25 in-the-major coursework to be eligible for a degree. In addition, the department requires a minimum GPA of 2.25 in the upper-division component of the in-the-major total.

Transfer students must complete at least 40 College of Business credits at CWU to be eligible for the BSBA degree, including MGT 489.

The BSBA program requires a single specialization of at least 25 credits. Occasionally a student requests a second specialization. To be eligible for a second specialization, a minimum of 20 unique credits must be completed. Unique in this sense means the credits have not been used as part of any other BSBA specialization.

Program Learner Outcomes
Upon successful completion of this program, the student will be able to:

  • Foundation knowledge and skill in the fundamental business disciplines.
  • Effective communication in written and oral business presentations.
  • Comprehension and application of ethical principles in business decisions.
  • Problems solving ability using integrative and critical assessment of business information and appropriate technical tools.
  • Career readiness through participation in co-curricular programs and activities.
  • Competency in their specialized field of study.

Business Foundation Courses


Select one from the following: 5 credits


Foundation Total Credits: 41


Marketing Management Specialization Courses


College of Business Capstone


Capstone Total Credits: 7


Total Credits: 112-114


College and Department Information


Management Department  
College of Business  

Program Codes
Major plan codes: BUADBS, BUADBSP
Online option codes: BUADBSO, BUADBSOP
Specialization plan code: MAMA

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