2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]
Business Administration BS (BSBA), Marketing Management Specialization
Peter Boyle, PhD (L)
Claudia Dumitrescu, PhD (D)
Sayantani Mukherjee, PhD (L)
Mark Pritchard, PhD (E)
Theresa Wilson, PhD (E)
The marketing curriculum provides background for careers in sales, advertising, marketing management, research, analysis, and retail management. Marketing topics include researching and analyzing consumers, market demand, pricing, product distribution, and development, and communication in order to develop marketing strategies and policies. Students must earn a C or higher in all required marketing management specialization courses.
Undergraduate Business Program Learning Goals:
The departments have identified overall educational outcomes related to knowledge, values, and skills for all BSBA graduates. Following are the outcomes for the bachelor of science in business administration (BSBA) programs. Graduates of this program will be able to demonstrate:
1. Foundation knowledge and skill in the fundamental business disciplines.
2. Effective communication in written and oral business presentations.
3. Comprehension and application of ethical principles in business decisions.
4. Problems solving ability using integrative and critical assessment of business information and appropriate technical tools.
5. Career readiness through participation in Career Center events, self-assessment, club activities, internships and other professional engagement.
6. Competency in their specialized field of study.
The following special rules apply to students seeking the BSBA major:
- Students must earn a minimum cumulative GPA of 2.25 in-the-major coursework to be eligible for a degree. In addition, the department requires a minimum GPA of 2.25 in the upper-division component of the in-the-major total.
- Transfer students must complete at least 40 College of Business credits at CWU to be eligible for the BSBA degree, including MGT 489. Additionally, students seeking a Human Resource Management specialization must complete HRM 486 at CWU and students seeking a Marketing specialization must complete MKT 470 at CWU.
- The BSBA program requires a single specialization of at least 25 credits. Occasionally a student requests a second specialization. To be eligible for a second specialization, a minimum of 20 unique credits must be completed. Unique in this sense means the credits have not been used as part of any other BSBA specialization.
Business administration courses may be repeated only once.
Program Learner Outcomes
Upon successful completion of this program, students will be able to:
- Develop foundation knowledge and skills in Management, Marketing, Human Resource Management, and Business Law, Finance and Supply Chain Management.
- Demonstrate competency in specialized field of study (e.g., human resource management, supply chain management, leadership and management, finance, marketing).
- Create and deliver effective oral presentations.
- Students written communication skills meet professional and industry standards.
- Comprehend ethical issues in business and demonstrate an ability to make ethical decisions.
- Integrate and critically assess business information to make strategic decisions.
- Work effectively in small and large teams.