Nov 26, 2024

2018-2019 Undergraduate Catalog

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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Business Administration BS (BSBA), Marketing Management Specialization

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Advisors:
Peter Boyle, PhD (L)
Claudia Dumestricu, PhD (D)
Sayantani Mukherjee, PhD (L)
Mark Pritchard, PhD (E)
Jeffrey Stinson, PhD (E)
Theresa Wilson, PhD (E)

The marketing curriculum provides background for careers in sales, advertising, marketing management, research, analysis, and retail management. Marketing topics include researching and analyzing consumers, market demand, pricing, product distribution, and development, and communication in order to develop marketing strategies and policies. Students must earn a C or higher in all required marketing management specialization courses.

Business Foundation Courses

ACCT 251 - Financial Accounting Credits: (5)
ACCT 252 - Managerial Accounting Credits: (5)
BUS 102 - Business Computer Skills Credits: (4)
BUS 110 - Professional Development 1 Credits: (1)
BUS 221 - Introductory Business Statistics Credits: (5)
BUS 241 - Legal Environment of Business Credits: (5)
ECON 201 - Principles of Economics Micro Credits: (5)
ECON 130 - Foundations for Business Analytics Credits: (5)
OR MATH 130 - Finite Mathematics Credits: (5)

Select one from the following: 5 credits

MATH 153 - Pre-Calculus Mathematics I Credits: (5)
MATH 154 - Pre-Calculus Mathematics II Credits: (5)
MATH 170 - Intuitive Calculus Credits: (5)
MATH 172 - Calculus I Credits: (5)
MATH 173 - Calculus II Credits: (5)

Foundation Total Credits: 40

Business Core Courses

BUS 301 - Contemporary Approaches to Personal and Professional Development Credits: (3)
OR MGT 200 - Essential Skills for Business Professionals Credits: (5)
BUS 310 - Professional Development 2 Credits: (1)
COM 301 - Public Speaking for Business and Organizations Credits: (2)
ECON 202 - Principles of Economics Macro Credits: (5)
ENG 311 - Business Writing Credits: (3)
FIN 370 - Introductory Financial Management Credits: (5)
MGT 382 - Principles of Management Credits: (5)
MIS 386 - Management Information Systems Credits: (5)
MKT 362 - Essential Marketing Concepts Credits: (5)
SCM 310 - Supply Chain Management Credits: (5)

Business Core Total Credits: 39-41

Marketing Management Specialization Courses

Required Courses

MKT 468 - Consumer Behavior Credits: (5)
MKT 469 - Market Research Credits: (5)
MKT 470 - Marketing Problems and Policy Credits: (5)

Select a minimum of 10 credits from the following:

BUS 490 - Cooperative Education Credits: (1-12) (May be taken for 1-6 credits)
ECON 310 - International Economics Credits: (5)
MKT 364 - Marketing Promotion Management Credits: (5)
MKT 365 - International Marketing Credits: (5)
MKT 370 - Sports Marketing and Sponsorship Credits: (5)
MKT 371 - Sponsorship and Promotion in Sport Business Credits: (5)
MKT 372 - Revenue Generation and Finance in Sport Business Credits: (5)
MKT 376 - Foundations of Digital Marketing Credits: (5)
MKT 476 - Advanced Digital Marketing Credits: (5)

Total Specialization Credits: 25

College of Business Capstone

BUS 489 - AACSB Assessment Credits: (2)
MGT 489 - Strategic Management Credits: (5)

Capstone Total Credits: 7

Total Credits: 111-113

College and Department Information

Management Department
College of Business

College of Business Admission Requirements
For information on admission requirements, please go to: College of Business .

Program Outcomes
Visit program outcomes to find out what you can expect to know and do after successful completion of this program.

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