Business Administration with a Specialization in Marketing Management, B.S.

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Advisors: Beaghan, Boyle, and Pritchard

The marketing curriculum provides background for careers in sales, advertising, marketing management, research and analysis, and retail management. Marketing topics include researching and analyzing consumers, market demand, pricing, product distribution and development, and communication in order to develop marketing strategies and policies.

Required Courses

MKT 367 - Consumer Behavior Credits: (5)
MKT 369 - Market Research Credits: (5)
MKT 470 - Marketing Problems and Policy Credits: (5)

Select a minimum of 10 credits from the following - Credits: 10

BUS 490 - Cooperative Education Credits: (1-12)
Credits: (1 to 6)
ECON 310 - International Economics Credits: (5)
MKT 462 - Marketing Promotion Management Credits: (5)
MKT 463 - Sales Force Management Credits: (5)
MKT 464 - Sports Marketing and Sponsorship Credits: (5)
MKT 467 - International Marketing Credits: (5)
MKT 475 - New Product Development Credits: (5)

Business Administration with a Specialization in Marketing Management, B.S.

Required Courses

Select a minimum of 10 credits from the following - Credits: 10

Marketing Management Total Credits: 94-95