ENTP 287 - Applied Product Development

Description:
This course focuses on learning the concepts and skills needed to generate a marketable innovation by taking student teams through their first four steps of product development process for their own potentially successful product/service. May be repeated up to 10 credits. Formerly MGT 287, students may not receive credit for both.

Prerequisites:
Prerequisite: MGT 200 or ENTP 200 with a grade of C or higher.

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Practice and use qualitative (ethnographic) and quantitative (psychometric) methodologies to hypothesize needs and preferences of a particular market segment.
Apply their understanding of social network and cultural properties of homophily, bricolage, technological and social diffusion to observe these phenomena as antecedents and consequents of product development.
Hone a propensity for entrepreneurial thinking via dimensions such as hope, resiliency, effectual thinking and self-efficacy for entrepreneurial activities.
Utilize the concepts and skills related to institutional theory and research methodology to observe a population of individuals, identify a need in those people’s eyes, develop prototypes and evaluate them with benchmarks meaningful to their target populations.

Learner Outcomes Approval Date:
1/20/22

Anticipated Course Offering Terms and Locations: