HTE 420 - Program Promotion, Sales and Advertising

Description:
Provides students with skills through practical exercises, lectures, demonstrations, and examples to enable them to use marketing concepts and tools to develop effective campaigns. Formerly FCSG/RTE 420, students may only receive credit for one.

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Define the role of marketing and its importance
List examples of marketing functions and related activities
Differentiate between the concepts of marketing segmentation, niche and mass marketing, and the marketing mix
Create promotional material
Create an advertising campaign for program, event, product, or service

Learner Outcomes Approval Date:
4/22/19

Anticipated Course Offering Terms and Locations: