SAA 565 - Sport Revenue and Sponsorship

Description:
This course will explore basic revenue generation, sponsorship, and customer-service concepts with application to sport organizations. By instructor permission.

Credits:
(3)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Analyze operating budgets, and assess how they can impact the sales process for sports entities and vice versa.
Evaluate current sales techniques, philosophies and approaches, and summarize how these are utilized at various levels of the sports industry.
Create sales/sponsorship materials that could be utilized for sports entities at various levels of sport.
Implement current customer experience/service techniques, philosophies and approaches at various levels of sport.
Collect and evaluate information with regard to a wide variety of sports sale/sponsorship and customer experience/service issues.

Learner Outcomes Approval Date:
2/20/20

Anticipated Course Offering Terms and Locations:
Spring Locations Online