SAA 545 - Understanding the Sport Customer

Description:
Students in this course will become acquainted with the behavior and analytics of sport customers. By instructor permission.

Credits:
(3)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Illustrate a framework for analyzing consumer behavior.
Describe relevant psychological and sociological concepts.
Explain methods for studying consumer behavior.
Measure consumers’ beliefs, attitudes, intentions and behaviors.
Predict how consumers will react to different marketing strategies.
Demonstrate an understanding of real-world consumer behavior problems.

Learner Outcomes Approval Date:
1/23/20

Anticipated Course Offering Terms and Locations:
Fall Locations Online