MKT 470 - Marketing Problems and Policy

Description:
The capstone course for the marketing specialty. Use case analysis and other techniques to develop marketing decision skills and policy determination abilities. By permission.

Prerequisites:
Prerequisites: MKT 362 and MKT 468 and MKT 469 with a grade of C or higher and admission to a College of Business major AND completion of the College of Business Foundation courses (ACCT 251 and ACCT 252 and BUS 221 and BUS 241 and MATH 153 or MATH 154 or MATH 170 or MATH 172 or MATH 173 and ECON 201) with a minimum C- grade in each course and a minimum collegiate GPA of 2.25.

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Critically analyze the internal and external marketing environments to identify and implement strategic marketing decisions (product, price, place, promotion, brand, position, etc.).
Evaluate various theoretical frameworks for integrating marketing activities and setting organizational marketing strategy.
Identify, analyze, select and implement (propose implementation) an appropriate brand position for a selected product or service.
Employ relevant analytical frameworks or approaches to assess major types of marketing problems (i.e., product, decisions, pricing decisions, distribution decisions, etc.).
Develop and present a comprehensive marketing plan for a selected marketing problem.

Learner Outcomes Approval Date:
2/5/2015

Anticipated Course Offering Terms and Locations: