May 06, 2021  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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SPM 355 - Public Relations and Promotions in Sport

This course presents an overview of the various techniques and strategies used in meeting the wants and needs of consumers in the sport industry. Course will be offered every year (Fall).

Prerequisite: SPM 101.

Credits: (3)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Demonstrate usage of terminology and theory related to public relations and promotions in the sport industry.
  • Explain sport promotion theory and how it can be used in the sport industry to meet the wants and needs of the sport consumer.
  • Recognize and design sport promotion research tools.
  • Develop effective sport promotion plans based on data-driven decision making and time-tested public relations and promotions principles.
  • Analyze case studies in sport to recognize sound public relations decisions, and to articulate sport promotion solutions for various constituents.
  • Synthesize course material into a public relations and promotion plan for a sport organization.

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