Sep 23, 2021  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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ENTP 287 - Applied Product Development

This course focuses on learning the concepts and skills needed to generate a marketable innovation by taking student teams through their first four steps of product development process for their own potentially successful product/service. May be repeated up to 10 credits. Course will be offered every year (Fall, Winter, Spring). Formerly MGT 287, students may not receive credit for both.

Prerequisite: MGT 200 or permission.

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Practice and use qualitative (ethnographic methodology) and quantitative (psychometric methodology) to hypothesize needs and preferences of a particular market segment.
  • Apply their understanding of social network and cultural properties of homophily, bricolage, technological and social diffusion to observe these phenomena as antecedents and consequents of product development.
  • Hone a propensity for entrepreneurial thinking via dimensions such as hope, resiliency, effectual thinking and self efficacy for entrepreneurial activities.
  • Utilize the concepts and skills related to institutional theory and research methodology to observe a population of individuals, identify a need in those people’s eyes, develop prototypes and evaluate them with benchmarks meaningful to their target populations.
Learner Outcomes Approval Date:

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