Mar 28, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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RMT 366 - Customer Relationship Management


Description:
Developing and maintaining strong customer relationships is paramount to a successful business. Students learn to manage prospects and current customers by using information technology.

Prerequisites:
Prerequisite: junior standing or above.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Use IT technologies/tools in the context of CRM.
  • Explain what is CRM and its roots, and its importance for organizations.
  • Explain different enablers of CRM especially data integration, and how can technology facilitate this integration.
  • Demonstrate the importance of data mining in CRM and apply some data mining techniques.
  • Demonstrate and apply some measurement of CRM effort and effectiveness.
  • Demonstrate basic understanding of the ethical and future issues in CRM.
  • Demonstrate personal thinking and personal integration of concepts.
Learner Outcomes Approval Date:
4/16/2009



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