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Mar 28, 2024
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RMT 366 - Customer Relationship Management Description: Developing and maintaining strong customer relationships is paramount to a successful business. Students learn to manage prospects and current customers by using information technology.
Prerequisites: Prerequisite: junior standing or above.
Credits: (4)
Learner Outcomes: Upon successful completion of this course, the student will be able to:
- Use IT technologies/tools in the context of CRM.
- Explain what is CRM and its roots, and its importance for organizations.
- Explain different enablers of CRM especially data integration, and how can technology facilitate this integration.
- Demonstrate the importance of data mining in CRM and apply some data mining techniques.
- Demonstrate and apply some measurement of CRM effort and effectiveness.
- Demonstrate basic understanding of the ethical and future issues in CRM.
- Demonstrate personal thinking and personal integration of concepts.
Learner Outcomes Approval Date: 4/16/2009
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