Sep 22, 2021
MKT 469 - Market Research
Application of research to economic and business problems; tools of research design; planning investigations; gathering, organizing, and interpreting data; and presentation of findings. (Not open to students with credit in ECON 426.)
Prerequisites: MKT 362 with a grade of C or higher and admission to a College of Business major AND completion of the College of Business Foundation courses (ACCT 251 and ACCT 252 and BUS 221 and BUS 241 and MATH 153 or MATH 154 or MATH 170 or MATH 172 or MATH 173 and ECON 201) with a minimum C- grade in each course and a minimum collegiate GPA of 2.25.
Upon successful completion of this course, the student will be able to:
Learner Outcomes Approval Date:
- Articulate the need and importance of decision making in marketing, inherent difficulties and pitfalls, and the importance of research in marketing decision-making.
- Compare and contrast commonly used techniques in the collection and analysis of marketing research information.
- Apply common statistical and quantitative techniques to aid in marketing management decision making.
- Describe and explain the various ways marketing research information aids management decision making.
- Implement the research process as an information gathering technique to aid the marketing decision process.
- Use marketing research techniques to investigate and report on a business-related problem or opportunity.
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