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Students will be able to describe and evaluate the history of Radio advertising as a viable business model.
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Students will evaluate current radio business model based on their historic understanding of the topic.
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Graded assignment based on the differentiation between successful and non-successful models.
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Students will be able to demonstrate an understanding of radio ratings and billing structures
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Based on scenarios, student groups will analyze billing data based on ratings for a given radio format and market.
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Graded case studies.
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Students will be able to analyze the components of an effective multi-media Radio campaign
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Students will diagram all the steps of an effective Radio Promotional campaign, including run dates for a campaign based on fictitious radio ratings structure.
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Rubric based on design of campaign, proposal of promotional material, formulation of materials, overall organization, and prediction of needs.
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Students will be able to demonstrate the skills necessary for executing a large-scale, radio-relevant station event
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Students will plan and execute an actual large-scale event for KCWU-FM with the fictitious goal of increasing ratings and/or revenue.
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Rubric based on relevancy for radio, use of multi-media entities, management of staff, preparation and arrangement of event, organization of training, execution or event, and value of the event to the community.
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