MGT 287 - Zero to One - Applied Product Development

Description:
This course focuses on learning the concepts and skills needed to generate a marketable innovation by taking student teams through their first four steps of product development process for their own potentially successful product/service. May be repeated up to 6 credits.

Prerequisites:
Prerequisite: MGT 200 or permission.

Credits: (3)

Learner Outcomes, Activities and Assessments

Learner Outcome	Activity (optional)	Assessment
Students will learn basic concepts of the product development and innovation process. These processes include identification of industry characteristics, individual company competitive characteristics. Also the various methods for building multiple understandings of individuals and their individual understandings of varying artifacts across contexts. They will learn how this provides opportunities to create value.		Quizzes over material needed for each stage and also over outside academic and practitioner readings for course.
Students will practice developing and administering ethnographic and psychometric methods for apprehending knowledge about customers and their needs.		Peer review of individual projects with expert appraisal of project progression. Review at end of stages of process. Projects are introduced with criteria and expectations. Students’ performance is ranked and feedback is provided by peers and instructors.
Students will develop solutions to the problems that they have identified through the design and prototype development process.		Peer and instructor review and by competitive/cooperative tournaments of projects. Projects are introduced with criteria and expectations. Students’ performance is ranked and feedback is provided by peers and instructors.
Students will practice building relationships in and out of the class to leverage resources, information, and knowledge of others.		Peer and instructor review of teamwork contributions. Mentor review of student progress on developing professional network.
Students will develop a propensity for entrepreneurial thinking via dimensions such as hope, resiliency, effectual thinking and self efficacy for entrepreneurial activities.		Students administered psychological measures pre and post course. Instructors of course are charged with impacting students; entrepreneurial thinking.