Jul 18, 2024  
2016-2017 Undergraduate Catalog 
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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AVM 430 - Airport/Airline Marketing

Basic economics and marketing principles of airports, airlines, and aviation business within air transport value chain. New principles including inclusive advertising, marketing to the connected traveler online, offline advertising, and social media.

Prerequisite: AVM 335.

Credits: (4)

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