Jul 23, 2024  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 376 - Foundations of Digital Marketing


Description:
Explores the impact of digital media on consumer behavior and marketing strategies. Provides an overview of digital metrics and analytics, online business models, future trends, and ethical implications of digital marketing.

Prerequisites:
Prerequisites: MKT 362 and admission to a College of Business major AND completion of the College of Business Foundation courses (ACCT 251 and ACCT 252 and BUS 221 and BUS 241 and MATH 153 or MATH 154 or MATH 170 or MATH 172 or MATH 173 and ECON 201) with a minimum C- grade in each course and a minimum collegiate GPA of 2.25.

Credits: (5)



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