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Learner Outcome
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Activity (optional)
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Assessment
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Construct a business plan for a start-up business.
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Rubric that measures their written communication, their process, their decisions, and fiscal plan.
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Analyze costs related to brewing industry which includes materials, supplies, and labor.
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Graded assignment.
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Demonstrate knowledge of the three-tiered system of distribution for beer.
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In-class assignment
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Apply theories of consumer behavior to the formulation of effective marketing strategy.
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Graded assignment.
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Discuss the goals of marketing strategy as they pertain to strengthening brands
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Graded assignment
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Discuss and defend developed business plan.
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Rubric that measures their verbal communication, their process, their decisions, and their completed budgets.
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Demonstrate an understanding of the purpose of channel selling and where it fits in the field of brewing
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Students will review and analyze case studies. Also engage in Discussion Board/Assignments; Exams; Class Participation
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Apply the functional areas of channel selling and how those areas interrelate with the craft beer business
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Students will engage in role playing using proven and effective selling techniques and complete a Sales Presentation plan. Also engage in Discussion Board/Assignments; Exams; Class Participation
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Identify basic understanding of the ethical and legal issues in brewery
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Students will be able to identify and list the key areas of legal and ethical issues as related to the brewery business. Also engage in Discussion Board/Assignments; Exams; Class Participation
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Acquire knowledge of the framework of distribution and its special characteristics within the brewing industry
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Students will analyze case studies. Also engage in Discussion Board/Assignments; Exams; Class Participation
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Describe the interdependence of the brewer and the distributor
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Students will analyze case studies. Also engage in Discussion Board/Assignments; Exams; Class Participation
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Apply the elements involved in a brewer’s channel communication
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Also engage in Discussion Board/Assignments; Exams; Class Participation
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Describe the brewer’s supply chain management
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Students will analyze case studies. Also engage in Discussion Board/Assignments; Exams; Class Participation
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Describe and list the key requirements and mandatory reporting in Washington State
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Students will be given the key licensing and reporting procedures for Washington State. Also engage in Discussion Board/Assignments; Exams; Class Participation
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