MKT 371 - Sponsorship and Promotion in Sport Business

Description:
Examination of sport sponsorship, sales, implementation, and evaluation; communication between sport sellers and consumers through advertising, sales promotion, public relations, and other forms of communication.

Prerequisites:
Prerequisites: (MKT 362 and admission to a College of Business major AND completion of the College of Business Foundation courses (ACCT 251 and ACCT 252 and BUS 221 and BUS 241 and MATH 153 or MATH 154 or MATH 170 or MATH 172 or MATH 173 and ECON 201) with a minimum C- grade in each course and a minimum collegiate GPA of 2.25) OR (MKT 360 and declaration of a Sport Business minor or certificate).

Credits: (5)