Mar 13, 2025  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 370 - Sports Marketing and Sponsorship

Description:
This course takes a strong industry focus to the study of sports marketing. Work examines the range of promotional strategies and tactics used by different leagues/sport businesses to attract and retain sports fans. Additional topics include the nature of effective sports sponsorship campaigns.

Prerequisites:
Prerequisites: (MKT 362 and admission to a College of Business major AND completion of the College of Business Foundation courses (ACCT 251 and ACCT 252 and BUS 221 and BUS 241 and MATH 153 or MATH 154 or MATH 170 or MATH 172 or MATH 173 and ECON 201) with a minimum C- grade in each course and a minimum collegiate GPA of 2.25) OR (MKT 360 and declaration of a Sport Business minor or certificate).

Credits: (5)


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