MKT 362 - Essential Marketing Concepts

Description:
Introduction to the principles of marketing, creating, communicating, and delivering superior customer value, choosing target markets, managing customer relations. MKT360 and MKT362 are equivalent courses; students may not receive credit for both.

Prerequisites:
Prerequisites: ECON 201 and BUS 221 and admission to a College of Business major; OR, admission to a College of Business Graduate Program.

Credits: (5)