Jun 17, 2024  
2016-2017 Undergraduate Catalog 
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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COM 388 - Advertising Planning

Development of media strategies in advertising campaigns, including analysis of research, making useful media buys, integrating multiple objectives in the media message, and developing an assessment plan for effectiveness of message.

Prerequisite: COM 280.

Credits: (4)

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