May 29, 2023  
2016-2017 Undergraduate Catalog 
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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COM 280 - Advertising Fundamentals

An introductory course that introduces the principles of advertising, including; ethics, social issues, professional practice, and the application of advertising principles to problems of business, non-profit, and political issues.

Prerequisite: COM 201.

Credits: (4)

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