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Apr 23, 2024
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MKT 468 - Consumer Behavior Description: An introduction to analysis of the consumer as a basis for marketing decisions. The analysis concerns who buys what, how the consumer uses the product, the significance of the product to the consumer, and the buying process.
Prerequisites & Notes: Prerequisites: MKT 362 with a grade of C or higher, and admission to either business administration, accounting, or economics major.
Credits: (5)
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