MKT 370 - Sports Marketing and Sponsorship

Description:
This course takes a strong industry focus to the study of sports marketing. Work examines the range of promotional strategies and tactics used by different leagues/sport businesses to attract and retain sports fans. Additional topics include the nature of effective sports sponsorship campaigns.

Prerequisites & Notes:
Prerequisites: MKT 362 with a grade of C or higher, and admission to business administration, accounting, or economics major.

Credits: (5)