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Apr 18, 2024
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MKT 370 - Sports Marketing and Sponsorship Description: This course takes a strong industry focus to the study of sports marketing. Work examines the range of promotional strategies and tactics used by different leagues/sport businesses to attract and retain sports fans. Additional topics include the nature of effective sports sponsorship campaigns.
Prerequisites & Notes: Prerequisites: MKT 362 with a grade of C or higher, and admission to business administration, accounting, or economics major.
Credits: (5)
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