May 13, 2024  
2011-2012 Undergraduate Catalog 
    
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2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 470 - Marketing Problems and Policy

Description:
The capstone course for the marketing specialty. Uses case analysis and other techniques to develop marketing decision skills and policy determination abilities.

Prerequisites & Notes:
Prerequisite: senior standing, MKT 362, MKT 468, and MKT 469, all with a grade of C or better, and one marketing elective course, and admission to business administration or accounting major.

Credits: (5)

Consent
By permission.


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