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Sep 27, 2024
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MKT 362 - Essential Marketing Concepts Description: Introduction to the principles of marketing, creating, communicating, and delivering superior customer value, choosing target markets, managing customer relations. MKT360 and MKT362 are equivalent courses; students may not receive credit for both.
Prerequisites & Notes: Prerequisites: admission to either the business, accounting, or economics major, and a specialization in economic and business forecasting.
Credits: (5)
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