MKT 362 - Essential Marketing Concepts

Description:
Introduction to the principles of marketing, creating, communicating, and delivering superior customer value, choosing target markets, managing customer relations.

Prerequisites & Notes:
Prerequisites: admission to either the business, accounting, or economics major, and a specialization in economic and business forecasting.

Credits: (5)

Consent
No
Repeatable for Credit
No
Grading Basis
GRD