This cross-disciplinary program prepares individuals for employment in many areas of the wine industry, including wine sales, marketing, branding, legal compliance, distribution, and tasting room management. The wine industry management minor prepares students to meet the needs of the growing wine industry. Topics covered include beverage distribution management, wine marketing, wine law, and legal compliance.
Program Requirements
Students must be 18 years of age to apply for the minor. It should be understood that all classroom courses involving tasting will require students to taste and spit (Washington State legislation RCW 66.20.010 (12) a-f).
Program Learner Outcomes
Upon successful completion of this program, students will be able to:
- construct a branding, marketing, and PR plan for a business in the wine industry;
- analyze the pro’s and con’s of various wine distribution channels and Identify the appropriate distribution modality for various wine products;
- recognize strategies for growing customer retention through social media engagement;
- recognize the successful strategies used to create brand endurance and sustainability;
- recognize state-specific laws and regulations as they pertain to the sale and distribution of alcohol; and
- recognize legal compliance regulations regarding the sale of alcohol in the united states.
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