The Wine Studies tasting room management certificate prepares students to meet the strategic needs of tasting room managers. This certificate is designed for those who are interested in identifying and refining best practices for retail tasting room operations. This certificate can also benefit those actively employed in the wine industry who are looking to increase their effectiveness. Topics covered include social media marketing, customer retention, shipping/related legal compliance, and direct to consumer sales strategies.
Program Learner Outcomes
Upon successful completion of this program, students will be able to:
Create and present tasting room marketing strategies and calculate the ROI.
Research strategies for wine club customer retention.
Identify state-specific laws and regulations as they pertain to the sale and distribution of alcohol.