May 16, 2024

2006-2007 Undergraduate Catalog

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2006-2007 Undergraduate Catalog [ARCHIVED CATALOG]

Advertising Minor

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The advertising minor develops competence in advertising planning, production, and distribution. IT 101, Computer Applications, CS 101, Computer Basics, or demonstration of computer competence is a prerequisite to the minor.

Required Courses

ME 350 - Principles of Advertising Credits: (4)
ME 461 - Advertising and Sales Promotion Credits: (5)

COM 270 - Introduction to Public Relations Credits: (4)
COM 300 - Communication Research Methods Credits: (3)
COM 305 - Advertising Copywriting and Placement Credits: (4)
ME 340 - Principles of Selling Credits: (4)

Select one of the following - Credits: 3 to 4

IT 389 - Desktop Publishing Credits: (3)

COM 306 - Introduction to Online Media Credits: (4)
COM 309 - Broadcast Advertising and Scriptwriting Credits: (4)
COM 341 - Television Field Production Credits: (4)
COM 348 - Publication Design Credits: (3)

Select one of the following - Credits: 4 to 5

COM 440 - Corporate Media Production Credits: (4)
COM 475 - Public Relations and Advertising Management Credits: (4)
ME 455 - Research in Advertising and Retailing Credits: (4)
Credits: (4)

Total Credits: 32 to 34

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