AGB 420 - Agribusiness Entrepreneurship and Innovation

Description:
Students develop, pitch, and defend an innovation to drive growth in the food/agriculture industry. Ideas will involve strategy/approaches not currently in use in the ag/food industry and designed to solve real problems and/or generate growth. AGB 420 and ENTP 420 are cross-listed courses; students may not receive credit for both.

Prerequisites:
Prerequisites: AGB 361, ENTP 300, and (ACCT 251 OR ACCT 301); Pre/Co-Req: AGB 330.

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Examine an initial ag/food product, or service concept and determine initial feasibility
Organize the information needed to create a well-defined prototype, including the innovation driver that differentiates the product
Conduct research and develop a well-defined ag/food product or venture prototype
Complete consumer research and refine the ag/food product or venture prototype ready for the phase of the product development process

Learner Outcomes Approval Date:
2/16/23

Anticipated Course Offering Terms and Locations: