COM 404 - Radio Ratings and Revenue

Description:
This course explores the radio ratings and billing structure theory and practice, covering radio formats, radio markets, methodology and execution.

Prerequisites:
Prerequisites: COM 201 and COM 202 and FILM 215 and COM 304.

Credits: (2)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Describe and evaluate the history of radio advertising as a viable business model.
Demonstrate an understanding of radio ratings and billing structures
Analyze the components of an effective multi-media radio campaign
Plan and execute a large-scale, radio-relevant station event

Learner Outcomes Approval Date:
3/5/21

Anticipated Course Offering Terms and Locations:
Spring Locations: Ellensburg, Online