COM 371 - Event Planning and Management

Description:
A comprehensive study of the event management field, enabling participants to develop an innovative and multi-skilled approach to planning and coordination events. Topics include: legal issues in event planning and coordination promotions, design, catering, etc.

Prerequisites:
Prerequisite: admission to the communication, public relations, or hospitality, tourism, and event management major, minor or certificate program or permission of instructor.

Credits: (4) Contact Hours: 4

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

survey the history, principles, practices and techniques of event management in the public relations field,
appraise the public relations strategic event management process that includes research, design, planning, coordination and evaluation,
analyze legal, ethical and risk management issues in event planning in the public relations field, and
design a public relations event using a strategic process.

Learner Outcomes Approval Date:
4/19/24

Anticipated Course Offering Terms and Locations:
Winter Locations: Ellensburg, OnlineSpring Locations: Ellensburg, Online