COM 473 - Crisis Communication Management

Description:
Crisis communication management is concerned with all of an organization’s stakeholders and the multifaceted way in which an organization communicates (customers, investors, employees, etc.).

Prerequisites:
Prerequisites: admission to the communication studies major; public relations major or minor; sport management, sports communication specialization; or instructor permission.

Credits: (4) Contact Hours: 4

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

identify key functions of public relations departments within a corporation,
build a corporation’s reputation and integrate it into the communication strategy for each of its stakeholders (consumers, employees, investors, etc.),
recognize and utilize the assessment tools to evaluate a corporate reputation management plan, and
evaluate cost-effective communication planning.

Learner Outcomes Approval Date:
1/30/14

Anticipated Course Offering Terms and Locations:
Winter Locations: Ellensburg, OnlineSpring Locations: Ellensburg, Online