COM 470 - Public Relations Strategies

Description:
Creation of a public relations program for an organization, agency, or institution.

Prerequisites:
Prerequisites: COM 370 and admission to a communication, public relations, or journalism major or minor.

Credits: (4) Contact Hours: 4

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

create a public relations campaign,
generate effective formal campaign presentations to report to your boss and/or client,
integrate a number of public relations research methods, and
devise a coherent discourse emphasizing the strengths and minimizing the weaknesses of the organization.

Learner Outcomes Approval Date:
4/19/24

Anticipated Course Offering Terms and Locations:
Winter Locations: Ellensburg, Online